H2OFagerholt is the label launched by Danish sportswear brand H2O in collaboration with the mother-daughter design team Julie and Bex Fagerholt. The partnership grew out of a wish to give women a contemporary take on activewear, a collection of mix-match pieces that break down the border between workout and everyday clothing. It started with a conversation between Bex and Julie about needing everyday-wear with serious performance qualities – pieces you can keep on wherever the day takes you. H2OFagerholt is a coming-together of the technical expertise at H2O, a brand that has made clothes that the Danish have been vacationing in for 40 years, and the cheeky fun aesthetics and playful colours of the Fagerholts.
"I needed everything to be practical, to be fully functional, to perform for real.”